Tag Archives: veronica sheaffer

Updates

Well, well, well …. that was an unexpected break. Sorr-rry. Keith is now officially home for the summer, which allows me to work semi-normal hours again, but those hours fill up so quickly. You guys, there is SO MUCH happening right now. Like, really so much. First of all, I’ve moved the studio yet again – this time into the most gorgeous and bright space – and I’m sharing it with none other than my total girl crush, Dean Renaud. I’ve talked about Dean and her incredible design and event planning company South Social & Home close to a million times, and I’m so thrilled to be shacked up with her and her amazing brass shelving unit. I mean …

veronica sheaffer studio_south social and home

Isn’t it such a dream in there? I’m dying to show you more, but we have a lot to do still, and obviously we want to do a fancy shoot, etc. By the way, I posted that on Instagram forever ago – that’s really the best place to keep up with me when I disappear. Anyway, Dean is the best, and that’s only the tiniest fraction of her shelving unit, which is also the best. And the space is so amazing – we really lucked out. Hopefully this will become a place where we can both establish some roots.

So what else is new? We’ve just wrapped up with five brides, are finishing with a couple of others and are about to get started on the next round of cuties. I’m also sketching for new group of brides – all with the most incredible design aesthetics. I’m really not kidding – across the board, I get the coolest, most fashionable clients. Case in point:

veronica sheaffer custom bridal_english net gown_modern wedding

The incredible Miss Mrs. Molly in her custom, over-sized gown of English net worn with a coordinating silk taffeta midriff top and tulip-cut skirt. That’s just COOL. I cannot wait for the professional photos to come in, because the drape of that dress really is the limit – you have to see the light shine through to get the full ‘ohmigod’ effect. In the meantime, thanks to @kixnwhips86 on Instagram, from whom I stole this image. Amazing florals by Foxglove Studio, ps.

And … guess who was also married recently. Very excited to get THOSE pictures back as well.

We’ve been moving along so quickly this year, that I haven’t had much opportunity to take you along in the process, but I hope to change that soon. Among other things. Ohmigod, you guys, something is a-brewing!

 

 

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Trunk Show at Bride Boutique in LA!

I was in LA over Memorial Day weekend – soaking up the sun (and food and booze and fun) with my best girlfriends. And even though it was my first real trip away from my sweet, little family, and I missed them both so desperately, it was much-needed and appreciated, and I enjoyed every minute of it. I will say though, that flying on your own is COMPLETELY different when you NEED to get home. Like, when a person’s entire life would take on a heavy sadness if you didn’t make it back. That’s intense. Parenthood, you guys.

Wee! Welcome to my blog!

Anyway …

Everything was fine, of course, and I am so much more clear-headed after the break. And soft from all of the food. Restaurant recs:

Mozza (this was our second time – and it was just as incredible as the first visit)

Hinoki & the Bird (amazing)

Gjelina (in Venice – also amazing)

While I was there, I also stopped in to visit Maria Diaz, owner of the completely charming Bride boutique in the Echo Park neighborhood. I took along a couple of gowns to show her all of the fancy little details, because …

veronica sheaffer at bride boutique _ may-june 2014

… she’s hosting a trunk show starting this weekend! You do NOT want to miss this event. I know, because I get emails and tweets from you gorgeous LA girls on the regular, and I know Chicago is a very long trip for you. Because of that, we’re doing an extra long event – two whole weeks! May 31 – June 15. Be sure to book your appointment right away! Not only will you get to see the gowns in person, and check out all of the laces and bows on the INSIDE of the gowns, but you’ll also get to hang out with Maria, who is really so easy and sweet – you will have the best time.

And send me some Instagram pics or something! I miss LA so much – I’ll have to live vicariously through you.

 

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Draped, Chiffon Goddess Gown for Rachel

I haven’t talked much about my custom brides this year – definitely NOT because I’m not completely in love with them and their amazing dresses, but because I’m no longer a one-woman-show. And while that makes me infinitely better adjusted, with room to fill my days with other things that make me crazy and busy, it means it’s no longer just me and a dress until the wee-hours. And so when I do get my hands on the dresses, and they’re being fitted onto their adorable owners, I get all wrapped up in the moment and forget to document. Well, I remembered earlier this week, and ohmigod. But first, a peek at the sketch I did for this gorgeous bride, Rachel …

chiffon draped wedding bridal gown sketch by veronica sheaffer

Rachel is getting married outside at a rustic, indie location and when we first met, and I heard about the wedding, all I could picture was this tall, elegant woman gliding around in the sunshine, draped in chiffon and loose florals. Woodland GODDESS. And when she said she was going to go bold with color, I could have kissed her on the mouth.

Yes. A million times yes.

And what color do you think she chose?

custom bridal gown fitting _ veronica sheaffer

Hint: I couldn’t help myself, and posted this in color on Instagram. Aren’t you dying to see it in all of its glory? And don’t you want to hug that little girl in the mirror??

I can’t wait to show you this stunner when all of the draping is in place. Total, TOTAL show stopper.

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Real Bride Kelly Wedding Video and Feature

Ohmigoodness, I hope all you/your moms had such an awesome day yesterday. My first Mothers’ Day was nothing short of magical – I slept until 8am, had a cocktail with waffles at home, had a cocktail with my egg sandwich at lunch, took a nap in the car while everyone went and bought me chips, drove up to a secret beach with my family and also received this amazing thing:

first mothers day card

Heart. Broken. I had no idea that day could feel so incredible. Everyone be nice to your moms!

***

I am SO excited to share this post with you guys today – finally – I only promised to write about it forever ago, right? But I haven’t stopped thinking about how much I wanted to get this gorgeous stuff in front of you. Basically, this post has become my great white whale. Who am I kidding? Filing my nails, returning phone calls and making the bed are all becoming unattainable life goals these days. But when I do get to them, I feel like I’m wearing shoulder pads and tennis shoes with my skirt suit, and I am GETTIN’ IT DONE.

So. Onto the good stuff!

You guys remember Kelly, the wispy little stunner in her blush wedding gown last year. I mean, that girl is a looker. Well, someone else thought so too, because they put her on the COVER of their MAGAZINE.

The Refinery magazine _ spring 2014

Holy. Smokes. The Refinery mag, a Canadian publication, has come stateside and sweet Kelly and her husband David are featured in their inaugural issue along with oodles of jaw-dropping images by T&S Hughes Photography. So amazing. You must click through and see this stuff.

And … it gets so much better. Emily Hard, the same incredible woman who filmed my little interview for Glossed + Found magazine (where she is the Producer and Editor), ALSO filmed their wedding video. And OH.MY.GOD.

TEARS. I mean it. This video will make you want to hug everyone you love – it perfectly captures what is so exciting and touching about weddings. And obviously this particular wedding was extraordinary. Everyone should watch this video. Really. And then everyone planning a wedding should stop what you’re doing and call Emily IMMEDIATELY. I swear, I want her to come over and just film my little family, because everything she does is so sweet.

And the icing on the cake is seeing Kelly twirl around in that blush confection of a gown.

psst … Kelly is also an illustrator and painter and shares some of her work on her blog here. This woman could not get more adorable, I swear.

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Savannah Pop-up Shop and a HUGE Brag

So … this is exciting!

First, I’m completely thrilled to announce the next stop on what feels like a never-ending tour for my honey-pie gowns (we had gowns loaned out to FOUR different photo shoots just this last week – such a whirlwind!). And for this one, I’m calling out to my Georgia girls …

veronica sheaffer at ivory and beau _ may 2014

Psst … do you know that I am one of you? I was born in Columbus, GA on Fort Benning. Army brat! When I was a little babe, I thought my grandpa made up the pet name “Georgia Peach” just for me. I’m a southern girl AND an ego-maniac!

Just kidding.

Anyway, I am completely in love with Savannah – it’s so gorgeous and elegant – and I’m so excited to be showing at the beautiful Ivory + Beau boutique. Talk about CUTESville. Please be sure to make an appointment right away for this week-long pop-up shop – I’m sending the new collection along with some all-time favorites, and you totally don’t want to miss it!

May 10 – 17, 2014
Ivory + Beau
7302 Abercorn St, Suite 1B
Savannah, GA 31406
912.200.4794

++++++++++++++++++++++++++

Oh and also …

NY Magazine_The Cut_Veronica Sheaffer

Just losing my mind over this. No big deal. The newest collection is featured on The Cut, you guys. You know … New York Magazine. Just sitting here having a total heart attack or something.

#lucky #grateful #humbled

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Bridal Gowns Under $2,500!

Thanks so much for checking out the new stuff – I hope you found something you love! Something I’m loving really hard right now is …

Veronica Sheaffer Fall 2014_bridal gowns under 2500

… that EVERYTHING RETAILS FOR UNDER $2,500.

This is such a huge deal for me, you guys. It’s no small feat designing gowns produced in the U.S. and made in gorgeous, silk fabrics that can be sold at this price point.  Not to mention, duh, I’m not going to put my name on it if it’s not super special and thoughtful as well. Everything in this collection – even the custom ‘Little Blue Bow’ collection – is made with silk fabrics, trimmed in delicate laces, handcrafted in Chicago AND available for under $2,500 (with most falling closer to $2,000).

*high* *five*

And I fully plan to continue this in the future. I’ll still be doing the higher-end luxe pieces as well, but I really want to become more accessible to a wider audience of sweetie-pie brides. It’s really important to me, and I’m super excited about the possibilities.

Tell everyone you know! ;)

Orchid gown pictured above.
[Photographer: Billy Rood; Hair/Makeup: Bridal Beauty Chicago; Model: Danielle Maddox]

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Interview with Glossed & Found!

Oh boy, thanks for all of the new Instagram followers! I don’t feel at all bad about the guilt-trip that led you to me. :)

And I don’t feel at all bad about the this either, because it’s awesome: The Lotus gown is featured in the current, bridal issue of Glossed & Found mag (Glossed + GOWNED — so clever!), which was just released this week, AND …

They did a little video interview with me! I was pretty nervous about this, you guys. I mean … giving interviews is always a little weird, because you never know how the interviewer is going to interpret what you said and how they’re going to present it to their audience (I mean, not like I’m talking about anything controversial over here, but, you know.). And I was especially nervous about being on-camera, because this was the very day after the big photo shoot, and girlfriend was TIRED. Plus, I had a baby recently – have you heard?? – and I’ve had a difficult time getting my groove back, so to speak. Anyway, they refer to me as a “boho beauty” in the caption, so I plan to kiss them all on the mouths sometime very soon. AND I’m so thrilled with this beautiful, little video, and that’s entirely because the videographer, Emily Hard, is AMAZING. I have more from Emily to share later this week, and … it’s really, REALLY good. Anyway, I’m so excited to have this little nugget to cherish forever, and my only regret is that I didn’t have a chance in the five days leading up to this to wash my hair.

Holy.

Smokes.

Anyway … it’s fun, right? And the gorgeous bridal shoot is available to drool over over here. Get it.

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Behind the Scenes

I survived the lunatic weeks leading up to the photo shoot, and in the end, it was a-maaaaz-ing. If you follow me on Instagram, you saw these like five days ago, but here they are for the rest of you.

P.S. Why aren’t you guys following me on Instagram? *tear*

Anyway …

Dope.

bridal photo shoot _ billy rood for veronica sheaffer _ model danielle maddox

Dope.

bridal photo shoot _ behind the scenes _ model danielle maddox

Florals by Bottle and Branch. Dope.

bottle and branch _ chamomile daisy bouquet

Dope.

behind the scenes bridal photo shoot _ billy rood for veronica sheaffer _ model danielle maddoxAnd … I got the proofs back yesterday. Prepare to lose your minds. I’m just saying. I’ve lost mine a few times already. I think these are my favorite EVER. I mean, I’m always freaking out, I know, but it’s serious this time. So, SO good.

High fives and hugs to the Dream Team: photographer Billy Rood and his assistant Luhrs Heldrich, Hair/Makeup by Bridal Beauty Chicago and the gorgeous model Danielle Maddox. I could not wish for a more amazing group of people. I MEAN IT. Also, a million hugs and kisses to my mom for spending the day chasing Poppy, and forever thank you to Sweet Stuff over here for helping me plow through the last week, and for buying me such a pretty house.

***Runway show update***

Okay, so the first-tier tickets are completely sold out. WHA? I know. But there are tons of second- and third-tier tickets still available. Yes they’re more expensive, BUT did you know that those tickets are eligible for a couple of insane raffles? The prizes are a free makeup service from Makeup by Jo (um, awfully handy for your wedding day, no? or for your next fancy night out.) AND a day-of wedding coordination package from Sebastian Events. Your chances are really good for winning either, because there’s a strict cap on tickets, and both prizes are worth way more than the price of a ticket. Yeah, I’ll let that sink in a second. Now go get your tickets!

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Rhode Island Trunk Show and Lots of Other Stuff

I’ve got so many things to talk about that I pretty much have nothing to talk about. You know? Like, where do I even start? Most importantly, tickets for the runway show are going FAST, you guys. There are only nine regular guest tickets left. That’s it, and that’s all there will ever be. There are still a bunch of fancy tickets though, which include swag bags, so YEAH get some, and nine VIP tickets, which include swag bags and kisses from me. I’m not kidding. I will kiss you. Unless you’re an ex-boyfriend. Then I will definitely not kiss you, but maybe I’ll give you a hug, depending on who you are and how mean you were to me. Anyway, TICKETS.

Next let’s talk about me having to put up a gate separating the living room from the rest of the house this morning, because my seven-month-old daughter is not only crawling, but now pulling herself up and standing and shimmying along the sofa and other furniture, and eating all sorts of terrible things like electrical cords and dust bunnies and bills. NO. That’s pretty much the only word I say now. For those of you without children, that is way too fast for the child of a person trying to get a collection together.

Oh yeah! The collection! It is dope. What? I mean, I don’t know, but I’m excited about it in a way I haven’t been excited in a long time. I think I already told you that, but it’s serious. I’m feeling things, you guys. Also, the photo shoot is in very much less than a week and nothing is ready.

HA.

HA.

I’m not kidding. But if you’ve ever read my blog before, that’s basically exactly how I roll. Never enough time and all that. Fortunately for me, Keith is amazing and Poppy is really tired from all of the lunacy I mentioned above, so some things are getting done. Like … THIS:

rhode island trunk show _ veronica sheaffer _ andria bird bride

Trunk show in Rhode Island! Not only am I super excited to be showing for the first time at the incredibly darling Andria Bird Bride boutique, but … this will be the very first time anyone sees the collection. I mean, seriously, anyone outside of the shoot next week. Rhode Island girls are so lucky. And really, Newport is not far for you Boston and Connecticut girls – totally worth the trip to see the new stuff. I mean it. Book your appointment today!

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Real Wedding: Lauren and Jason

So. You missing me yet, or what? Gaaah. First, I’d like to thank you for coming back, and second, I’d like to thank the universe for all of the awesome ladies I have been meeting so far in 2014. It has been such an amazing start to the year! And thanks, universe, for the baby and everything too, duh.

So I maybe watched half of a documentary/infomercial about “The SECRET” on one particularly crabby-baby day recently, and despite my head hurting from all of the eye rolling (and crabbing), I felt a tiny bit humbled by having to acknowledge that somebody already came up with my life philosophy. I mean, not so much the cutting stuff out of magazines and taping it to poster board – I don’t have time to stare at a picture of a Corvette until it manifests itself – but I do TOTALLY believe that you get what you put out into the world. I was feeling so super low for a while there – having your body and mind just WRECKED is a hard thing to accept, even if it is for a totally awesome reason – and I was really starting to worry about my complete lack of motivation. But thankfully once I started throwing some positive energy out into the world, the good stuff started coming back around. So THANKS for being part of that!

Also thanks to my lovely (lovely, lovely) friend Lauren for asking me design her wedding clothes for her amazing wedding last Fall. She’s the “Downton Bride” I kept telling you about, and holy smokes, did she know how to wear a gown:

downton style wedding gown by veronica sheafferI really love both of these people. And I love that I got to be there to celebrate with them – it was such a happy wedding. I mean, weddings are just amazing days anyway, and then add to that the incredibly sweet things everyone had to say about these two. It was just a love fest, all around. And it was also totally GORGEOUS, as are the beautiful photos by Studio Starling.

downton style wedding_custom bridal gown by veronica sheafferGet a load of the bride’s nieces and nephew, amiright? Don’t you want to just steal them and hug them forever?? You can see more of this charming wedding in the Chicago Sun-Times feature – and make sure to check it out, because there are so many pretty details. Thank you so much, Lauren, for asking me to be a part of your day – you looked absolutely stunning – and CONGRATULATIONS to you and Jason!!

[Images by Studio Starling]

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