Tag Archives: veronica sheaffer

Bridal Gowns Under $2,500!

Thanks so much for checking out the new stuff – I hope you found something you love! Something I’m loving really hard right now is …

Veronica Sheaffer Fall 2014_bridal gowns under 2500

… that EVERYTHING RETAILS FOR UNDER $2,500.

This is such a huge deal for me, you guys. It’s no small feat designing gowns produced in the U.S. and made in gorgeous, silk fabrics that can be sold at this price point.  Not to mention, duh, I’m not going to put my name on it if it’s not super special and thoughtful as well. Everything in this collection – even the custom ‘Little Blue Bow’ collection – is made with silk fabrics, trimmed in delicate laces, handcrafted in Chicago AND available for under $2,500 (with most falling closer to $2,000).

*high* *five*

And I fully plan to continue this in the future. I’ll still be doing the higher-end luxe pieces as well, but I really want to become more accessible to a wider audience of sweetie-pie brides. It’s really important to me, and I’m super excited about the possibilities.

Tell everyone you know! ;)

Orchid gown pictured above.
[Photographer: Billy Rood; Hair/Makeup: Bridal Beauty Chicago; Model: Danielle Maddox]

Leave a comment

Filed under MADE IT

Interview with Glossed & Found!

Oh boy, thanks for all of the new Instagram followers! I don’t feel at all bad about the guilt-trip that led you to me. :)

And I don’t feel at all bad about the this either, because it’s awesome: The Lotus gown is featured in the current, bridal issue of Glossed & Found mag (Glossed + GOWNED — so clever!), which was just released this week, AND …

They did a little video interview with me! I was pretty nervous about this, you guys. I mean … giving interviews is always a little weird, because you never know how the interviewer is going to interpret what you said and how they’re going to present it to their audience (I mean, not like I’m talking about anything controversial over here, but, you know.). And I was especially nervous about being on-camera, because this was the very day after the big photo shoot, and girlfriend was TIRED. Plus, I had a baby recently – have you heard?? – and I’ve had a difficult time getting my groove back, so to speak. Anyway, they refer to me as a “boho beauty” in the caption, so I plan to kiss them all on the mouths sometime very soon. AND I’m so thrilled with this beautiful, little video, and that’s entirely because the videographer, Emily Hard, is AMAZING. I have more from Emily to share later this week, and … it’s really, REALLY good. Anyway, I’m so excited to have this little nugget to cherish forever, and my only regret is that I didn’t have a chance in the five days leading up to this to wash my hair.

Holy.

Smokes.

Anyway … it’s fun, right? And the gorgeous bridal shoot is available to drool over over here. Get it.

4 Comments

Filed under FEATURED IN . . .

Behind the Scenes

I survived the lunatic weeks leading up to the photo shoot, and in the end, it was a-maaaaz-ing. If you follow me on Instagram, you saw these like five days ago, but here they are for the rest of you.

P.S. Why aren’t you guys following me on Instagram? *tear*

Anyway …

Dope.

bridal photo shoot _ billy rood for veronica sheaffer _ model danielle maddox

Dope.

bridal photo shoot _ behind the scenes _ model danielle maddox

Florals by Bottle and Branch. Dope.

bottle and branch _ chamomile daisy bouquet

Dope.

behind the scenes bridal photo shoot _ billy rood for veronica sheaffer _ model danielle maddoxAnd … I got the proofs back yesterday. Prepare to lose your minds. I’m just saying. I’ve lost mine a few times already. I think these are my favorite EVER. I mean, I’m always freaking out, I know, but it’s serious this time. So, SO good.

High fives and hugs to the Dream Team: photographer Billy Rood and his assistant Luhrs Heldrich, Hair/Makeup by Bridal Beauty Chicago and the gorgeous model Danielle Maddox. I could not wish for a more amazing group of people. I MEAN IT. Also, a million hugs and kisses to my mom for spending the day chasing Poppy, and forever thank you to Sweet Stuff over here for helping me plow through the last week, and for buying me such a pretty house.

***Runway show update***

Okay, so the first-tier tickets are completely sold out. WHA? I know. But there are tons of second- and third-tier tickets still available. Yes they’re more expensive, BUT did you know that those tickets are eligible for a couple of insane raffles? The prizes are a free makeup service from Makeup by Jo (um, awfully handy for your wedding day, no? or for your next fancy night out.) AND a day-of wedding coordination package from Sebastian Events. Your chances are really good for winning either, because there’s a strict cap on tickets, and both prizes are worth way more than the price of a ticket. Yeah, I’ll let that sink in a second. Now go get your tickets!

4 Comments

Filed under UNCATEGORIZED

Rhode Island Trunk Show and Lots of Other Stuff

I’ve got so many things to talk about that I pretty much have nothing to talk about. You know? Like, where do I even start? Most importantly, tickets for the runway show are going FAST, you guys. There are only nine regular guest tickets left. That’s it, and that’s all there will ever be. There are still a bunch of fancy tickets though, which include swag bags, so YEAH get some, and nine VIP tickets, which include swag bags and kisses from me. I’m not kidding. I will kiss you. Unless you’re an ex-boyfriend. Then I will definitely not kiss you, but maybe I’ll give you a hug, depending on who you are and how mean you were to me. Anyway, TICKETS.

Next let’s talk about me having to put up a gate separating the living room from the rest of the house this morning, because my seven-month-old daughter is not only crawling, but now pulling herself up and standing and shimmying along the sofa and other furniture, and eating all sorts of terrible things like electrical cords and dust bunnies and bills. NO. That’s pretty much the only word I say now. For those of you without children, that is way too fast for the child of a person trying to get a collection together.

Oh yeah! The collection! It is dope. What? I mean, I don’t know, but I’m excited about it in a way I haven’t been excited in a long time. I think I already told you that, but it’s serious. I’m feeling things, you guys. Also, the photo shoot is in very much less than a week and nothing is ready.

HA.

HA.

I’m not kidding. But if you’ve ever read my blog before, that’s basically exactly how I roll. Never enough time and all that. Fortunately for me, Keith is amazing and Poppy is really tired from all of the lunacy I mentioned above, so some things are getting done. Like … THIS:

rhode island trunk show _ veronica sheaffer _ andria bird bride

Trunk show in Rhode Island! Not only am I super excited to be showing for the first time at the incredibly darling Andria Bird Bride boutique, but … this will be the very first time anyone sees the collection. I mean, seriously, anyone outside of the shoot next week. Rhode Island girls are so lucky. And really, Newport is not far for you Boston and Connecticut girls – totally worth the trip to see the new stuff. I mean it. Book your appointment today!

Leave a comment

Filed under UNCATEGORIZED

Real Wedding: Lauren and Jason

So. You missing me yet, or what? Gaaah. First, I’d like to thank you for coming back, and second, I’d like to thank the universe for all of the awesome ladies I have been meeting so far in 2014. It has been such an amazing start to the year! And thanks, universe, for the baby and everything too, duh.

So I maybe watched half of a documentary/infomercial about “The SECRET” on one particularly crabby-baby day recently, and despite my head hurting from all of the eye rolling (and crabbing), I felt a tiny bit humbled by having to acknowledge that somebody already came up with my life philosophy. I mean, not so much the cutting stuff out of magazines and taping it to poster board – I don’t have time to stare at a picture of a Corvette until it manifests itself – but I do TOTALLY believe that you get what you put out into the world. I was feeling so super low for a while there – having your body and mind just WRECKED is a hard thing to accept, even if it is for a totally awesome reason – and I was really starting to worry about my complete lack of motivation. But thankfully once I started throwing some positive energy out into the world, the good stuff started coming back around. So THANKS for being part of that!

Also thanks to my lovely (lovely, lovely) friend Lauren for asking me design her wedding clothes for her amazing wedding last Fall. She’s the “Downton Bride” I kept telling you about, and holy smokes, did she know how to wear a gown:

downton style wedding gown by veronica sheafferI really love both of these people. And I love that I got to be there to celebrate with them – it was such a happy wedding. I mean, weddings are just amazing days anyway, and then add to that the incredibly sweet things everyone had to say about these two. It was just a love fest, all around. And it was also totally GORGEOUS, as are the beautiful photos by Studio Starling.

downton style wedding_custom bridal gown by veronica sheafferGet a load of the bride’s nieces and nephew, amiright? Don’t you want to just steal them and hug them forever?? You can see more of this charming wedding in the Chicago Sun-Times feature – and make sure to check it out, because there are so many pretty details. Thank you so much, Lauren, for asking me to be a part of your day – you looked absolutely stunning – and CONGRATULATIONS to you and Jason!!

[Images by Studio Starling]

4 Comments

Filed under FEATURED IN . . ., MADE IT

Real Wedding: Kelly and David

Holy. Smokes. The 2014 bridal season has BEGUN. After taking maternity leave last year, followed a holiday break, I’m super lucky that as soon as I was ready to get back to work, the work was ready to start flowing. And I am so super excited about the projects I’ve got lined up! They are so good, you guys. By the way, I’m able to accept more custom orders than usual this year, so there are still available slots. If you know you want custom, call me right away, please! I’ve still got openings, but my schedule is practically booked solid with consultations. So … act now!

Speaking of custom, I’ve got some amazing pictures to show you of my beautiful bride Kelly and her super cute husband David on their wedding day. They are both so completely adorable, and Kelly is a serious knockout in her blush lace and tulle gown. Just look at these two:

blush 1950s style bridal gown_tulle skirt_by veronica sheaffer

Ohmigod I TOLD YOU. So completely sweet and adorable in every possible way. I had a really hard time narrowing down the images by T&S Hughes Photography to share here, because they are all so lovely and Kelly looks so happy. Lucky for us there are a bunch more on the photographers’ blog here. You must go check them out. Not only are they great wedding photos, but Kelly designed such a beautiful wedding – the color palette alone is so gorgeous (now that I think of it, all of my brides last year had really amazing-looking weddings – I always say I’m so lucky, and I totally mean it). Anyway, it’s always so exciting when a bride comes in and I just instantly know exactly what she’s imagining. That totally happened with Kelly – right down to the veil. I just knew. You know? And not only did I get to design this pretty gown, but I got to spend time with this incredibly sweet woman (and her super sweet mom). Like I said – I’m so lucky.

[Images by T&S Hughes Photography; Hair and Makeup: Bridal Beauty Chicago]

15 Comments

Filed under MADE IT

Real Wedding: Stephanie and Gary

One benefit to having awesome friends (aside from having awesome friends) is that they too have awesome friends. And oftentimes they send those adorable people to me, and then I’m just swimming in adorable, awesome people. And sometimes these friends of friends are also famous, James Beard-award winning chefs. No big deal. I mean, it’s totally not a big deal, unless of course the famous chef is Stephanie Izard (of Top Chef and Girl and the Goat and Little Goat fame), because then the emphasis is most definitely on AWESOME and ADORABLE. She’s the real deal, tootsie pops. And I got to make her wedding gown and veil!

stephanie izard wedding gown by veronica sheaffer

We went with a traditional silhouette, but used this gorgeous French lace with an organic deco pattern for something totally unique. Tiny flowers were also cut from the lace and scattered throughout the skirt. I practically had a heart attack trying to track down that lace in ivory p.s., but I did it. And the heavens opened up and shone down upon us all. The cathedral-length veil was trimmed in two rows of this equally amazing Belgian border lace, which breaks my heart every time I look at it. It’s seriously incredible. And the drape of that veil is THE LIMIT. Love it.

deco lace

I wish I had taken my own photos before sending this off with the bride, but … you guys I was so, SO pregnant. And it was like a million degrees. And I was a little overcome by how lovely Stephanie looked, and … I forgot. Wah wah. But if you’d like to read more about Stephanie’s wedding to her love boat Gary, and see more pictures of the big day, pop on over to … oh … PEOPLE MAGAZINE. And the Chicago Sun-Times. And a bunch of other places – just google away!

Congratulations to Stephanie and Gary! xoxo

[Wedding images by Jesse Lirola]

5 Comments

Filed under MADE IT

Real Wedding: Rachel and Luke

I have more wedding pictures for youuu! I’ve been so fortunate to get a bunch of pictures recently from my brides–being under a lot of stress lately has allowed me to forget how truly amazing this year has been. 2013 was a VERY good year for me – both personally and professionally. And even though I lie awake some nights worrying about the same crap everyone else worries about, looking through all of these gorgeous pictures has made me take a pause and acknowledge how genuinely lucky I am. The burdens will ease, and I will forever have been a part of these incredible weddings – the happiest of days – for so many amazing women. *tear*

Now look. at. THESE:

peach blush chiffon lace bridal gown vintage 1920s style_veronica sheaffer

Isn’t Rachel incredible?? She looks so gorgeous I can’t get over it. You may recall us all losing our minds over the dress on the hanger, and isn’t it just perfection on the bride? Love it. I wish I had time to post more pics from the wedding here, because they really got fancy and there are so many great images. But lucky us, Bryan and Mae, their photographers, shared a bunch on their blog. Absolutely go check them out! And slip me a *high five* for everyone freaking about her dress in the comments over there. I don’t mind saying I’m doing a little shoulder shake to myself.

Yay for a gorgeous bride and her handsome groom! Congratulations, Rachel and Luke!! xoxo

[Images by Bryan and Mae]

4 Comments

Filed under MADE IT

Real Wedding: Liz and David

So if you haven’t guessed by my complete disappearance, everything went well at Closing and we are living in our new fancy condo. Wooo! (p.s. THANK YOU for all of your amazing comments! Love you guys so much.) For the first few days, I wasn’t able to blog because we didn’t have the internet hooked up. Then every day after that I couldn’t blog because I am only one person with two hands and one of those hands is constantly full of baby and the other one is trying to prime and paint kitchen cabinets, paint a dining room, unpack five million boxes, “style” sh*t, fix a leaky faucet, cover my eyes while Keith uncovers a giant MOUSE NEST in the kitchen wall, continue to clean the things I’ve already set up and occasionally brush my hair.

All before Thanksgiving.

I mean, the place isn’t going to be finished before Thanksgiving, but I’d rather it didn’t look like the old rodent nest Keith VACUUMED OUT OF OUR KITCHEN WALL. Amazing things one discovers when one removes hideous cabinetry.

Anyway … the place is actually looking pretty dope, if I do say so myself. You know, as long as you don’t mind cardboard boxes and a giant mess. And while I’ve been trying to stay focused and turn this place into a comfy new home for us, I’ve also been receiving lots of wedding pictures from my amazing brides. !!!

Feast your eyes on this:

blush chiffon wedding gown

Not only is the bride totally gorgeous, but her hubby is quite a hunk. They are both also unbelievably kind (as are both of their moms), and just an all-around joy. I love them and I’m so happy for them and, just as an aside, I’m also totally THRILLED with the gown. *high five* Remember when I was draping it here and here? So amazing to see a gown’s transformation. And I could not have hoped for a more perfect bride to wear it – absolutely stunning! Be sure to check out more images of the wedding here. These people have got some serious STYLE.

[Images by the Ely Brothers]

10 Comments

Filed under MADE IT, UNCATEGORIZED

Brooklyn Trunk Show! Oct 25-27

Thank you SO MUCH for all of your sweet comments about the new collection (here and on Facebook, Twitter, Instagram) – you guys could almost trick me into thinking I’m fancy. I am decidedly not. But this absolutely is:

Veka Bridal trunk show Oct 25_27

Trunk show time!! My lucky east coast brides, get thee to VeKa Bridal and go try on some dressez. Seriously, there are so many details in the new collection that just can’t be captured in a single image – the fine cotton net blossoms, the Swarovski crystals, the gorgeous corded lace and my signature lace-trimmed inner corsets – all of this awesome stuff needs to be seen on your cute, little bodies. Call them up and make an appointment right away …

VeKa Bridal Couture
http://www.vekabridal.com
718.222.1178

… then be sure to tweet or Instagram me and let me know you’re there! I will send you so many virtual hugs and high fives, you won’t know what to do with yourself.

Except twirl in your fancy new dresses.

[Photographer: Billy Rood; Model: Danielle Maddox; Hair/Makeup: Bridal Beauty Chicago]

2 Comments

Filed under UNCATEGORIZED