Tag Archives: ny bridal week

NY Bridal Market Recap

I’m unclear why I thought I was going to have some sort of break after Market this year. So far, I’ve had one actual day off, one day spent cleaning out my old sewing room (definitely not a break of any kind), one all-nighter to finish a custom gown (for real), and all the rest have been regular work days. What the junk is that? I’m waiting for my Real Housewives marathon, universe! And everyday I delude myself into thinking I’m gonna drive out to Ikea or paint the new guest room or something, but then I just end up sitting at the computer working. Dumb. And I still have a million emails to send out to my new bridal market friends. P.S. Why haven’t we figured out speaker emailing yet? I would be so amazingly efficient if I could just dictate an email to some computer while I, I dunno, mixed a cocktail. Anyway …

Market recap! I find it becomes more and more difficult to tell people about a trip the further you get from it. And since I’ve been home a week, it’s now pretty much impossible. So I’m just gonna show you pictures and explain everything in captions.

ny international bridal market _ veronica sheaffer

ny bridal week 2012 _ veronica sheaffer

ny bridal market _ piers _ veronica sheaffer

That’s the booth! I totally loved it this year – so clean and graphic. And the mirror thing on the center wall was super rad – the lights hit it just perfectly and it looked almost three-dimensional. The pillars in the top image were all made by rolling perforated aluminum panels and then securing with zip ties. Essentially this on a giant scale. Pretty cool, right? Then I just topped them with mirror trays and they continued to break my heart for the duration of the event. *high five*

veronica sheaffer notebook

These were our giveaways – amazing little notebooks printed by Scout Books in Portland, OR. I’m so head-over-heels for that company, I can’t even tell you. If you don’t click through to check them out, you have made a very grave mistake. Dooo ittt. P.S. my books were filled with graph paper. I know. So cool.

ny bridal week

Here’s another shot of the booth and my sweet friend Kim getting everything steamed before we opened. I’m so humbled by that girl – she is one incredibly amazing person. I loved our entire time together, and frankly, I was sad to drop her off at home when we got back to Chicago. P.S. She even went shopping for me one day because I didn’t like the outfit I was wearing. That is a true FRIEND. Love you, Kim!

ny bridal market _ veronica sheaffer _ anna rothfuss

And our beautiful model, Anna Rothfuss, who totally stole the show. Not only was she amazing in all of the dresses, but she was absolutely the most popular model at the event. Like, no question. I heard it over and over from visitors. She’s the best. And undeniably gorgeous. AND she flew in from LA to do the event with us again this year. Am I lucky or what?

Answer: YES. For all of the above. It was such a great experience – I was way more calm than last year and met so many truly awesome people – I honestly can’t wait for the next one.


Oh and for my foodies: we ate at Txikito, Buvette and Torrisi and all three meals were fantastic. We also ate at Acme (and sat right next to Mayor Bloomberg), but it didn’t do a whole lot for Kim or me. Maybe everyone was too freaked out about Bloomberg? I dunno. But the cocktails were great – so go there first and then definitely hit the others for dinner. Like, no question. I want to go baaaack.



Wedding Wire Runway Show

Thanks so much for the amazing response to the new gowns. I love you guys so muuuuch!!

While at NY Bridal Week, I participated in the Wedding Wire fashion show at the Piers. Ooh la la, am I right? Unfortunately I didn’t get to watch the models walk the runway, because I was running around backstage. I also didn’t walk out onto the runway myself, and wave to the photographers and videographers, but I’ve no doubt it would have been, er, hilarious if I had. Or something. At the very least I would have looked very short. Anyway, the images from the show are up on their website and I would love for you to go check them out. Here are some of my faves:

veronica sheaffer_ny bridal week_runway_juniper_trellis_edera_lotus

(clockwise from upper left: Lotus gown, Juniper dress with Nosegay hat, Trellis dress, Edera gown)

It’s so fun to see them in motion, right? And on new women, looking so amazing in them. That’s such a thrill for me. And the super sweeties at Wedding Wire have also selected my Camellia as a great dress to wear for your garden wedding as part of their bridal week trends recap. Which, YES. I mean, just … yes. They have all sorts of shows and stuff up over there too, you should check it out.

Did you guys even know that NY bridal week was a thing? I have to confess, before I entered the industry, I did not. But I have to say, this year was very fashionable. I mean, both ladies and men were bringing it and stuff. It was pretty exciting, and I was very relieved to have packed lots of heels and jewelry. I’ll do more of a recap next week with pictures of the booth (which was pretty rad, I don’t mind saying), and fun stuff like that, so it’ll pretty much be like you were there with me. If you could also cram your feet into a pair of too-small 4″ wedges and stand in one place for nine hours beforehand, then it will be exactly like you were there. Fun!

[Images by Robert Mitra]



NY Bridal Week: to Blame for My Negligence

Wow. I’ve been so bad at blogging over the last couple of weeks that I actually forgot it’s something I do. I mean, I’m not completely brain-dead – I do know I have a blog and everything – but I did sort of forget that it’s part of my morning routine. And it’s not entirely due to dresses; it’s mostly because of this:

ny bridal week

By the way, I love this picture so much. There is a bird landing in this woman’s tulle-wrapped head turban bow thing. Amazing. I’m not being a jerk either – I really do love this. AND because the show is on the Piers, it’s actually quite possible that a pigeon does this at some point. Maybe they’re re-creating something I missed last year. And if so, THANK YOU. Anyway, I know the bird is obviously the main attraction in this picture, but the most important stuff is in the top left hand corner:

It’s time for NY Bridal Week!

I mean, it will be in a week! And obviously that means I have a lot of crap to organize and pack and whatever. I’ve been so busy this summer that I have to do pretty much everything now before we head out on Wednesday. I’m also traveling to Kentucky for a wedding this weekend (so excited!!), so that leaves today, Monday, Tuesday and Wednesday to do … everything. Oh and finish up a custom gown. No big deal!

The good news is I think I’ve been pretty smart about planning (now that I’ve got one show under my belt), so aside from last-minute crap that always happens, I think I’m in good shape. I hope so anyway. PLEASE HOPE SO WITH ME. Please also be sure to follow me on Twitter and Instagram (@vsheaffer) and Facebook and stuff so you can live through it all with me. You do NOT want to miss any pigeon-related mishaps.

[Image via NY International Bridal Week]