Tag Archives: chicago bridal gowns

Spring 2014 Collection: Sneak Peek!

Ohmigosh, you guys, babies take up so much time. Waaah. Never getting anything done ever again. Although … I have been getting something pretty major done, and it’s magnificent. I can’t wait to tell you about it! But I’m a little superstitious about sharing really amazing stuff before it’s a done deal, so we’ll talk about that later. Just know: IT’S AMAZING.

It’s not another baby.

I’ve also been working on the next collection – another reason for lots of excitement around here. We did the photo shoot last week, and … YES. I am so lucky to be surrounded by such truly talented people. Take a look at these super fun behind-the-scenes shots that I took:

Veronica Sheaffer Bridal 2014 Collection Sneak Peek

Pretty! I mean, these are just MY photos – wait until you see Billy Rood’s amazing photography! I was really inspired by the ’60s for this collection, and we went for a sort of late-60s/early-70s saturated tone for this campaign. I love it SO MUCH. Doesn’t Danielle look like a french movie star? Also, balloons are way more fun than I ever remember them being as a kid. Go get yourself some.

Be sure to keep an eye out for the full reveal, which will happen soon  -  I can’t wait to show you these dresses!

[Model: Danielle Maddox; Hair/Makeup: Bridal Beauty Chicago]

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