Category Archives: UNCATEGORIZED

Behind the Scenes

I survived the lunatic weeks leading up to the photo shoot, and in the end, it was a-maaaaz-ing. If you follow me on Instagram, you saw these like five days ago, but here they are for the rest of you.

P.S. Why aren’t you guys following me on Instagram? *tear*

Anyway …


bridal photo shoot _ billy rood for veronica sheaffer _ model danielle maddox


bridal photo shoot _ behind the scenes _ model danielle maddox

Florals by Bottle and Branch. Dope.

bottle and branch _ chamomile daisy bouquet


behind the scenes bridal photo shoot _ billy rood for veronica sheaffer _ model danielle maddoxAnd … I got the proofs back yesterday. Prepare to lose your minds. I’m just saying. I’ve lost mine a few times already. I think these are my favorite EVER. I mean, I’m always freaking out, I know, but it’s serious this time. So, SO good.

High fives and hugs to the Dream Team: photographer Billy Rood and his assistant Luhrs Heldrich, Hair/Makeup by Bridal Beauty Chicago and the gorgeous model Danielle Maddox. I could not wish for a more amazing group of people. I MEAN IT. Also, a million hugs and kisses to my mom for spending the day chasing Poppy, and forever thank you to Sweet Stuff over here for helping me plow through the last week, and for buying me such a pretty house.

***Runway show update***

Okay, so the first-tier tickets are completely sold out. WHA? I know. But there are tons of second- and third-tier tickets still available. Yes they’re more expensive, BUT did you know that those tickets are eligible for a couple of insane raffles? The prizes are a free makeup service from Makeup by Jo (um, awfully handy for your wedding day, no? or for your next fancy night out.) AND a day-of wedding coordination package from Sebastian Events. Your chances are really good for winning either, because there’s a strict cap on tickets, and both prizes are worth way more than the price of a ticket. Yeah, I’ll let that sink in a second. Now go get your tickets!



Rhode Island Trunk Show and Lots of Other Stuff

I’ve got so many things to talk about that I pretty much have nothing to talk about. You know? Like, where do I even start? Most importantly, tickets for the runway show are going FAST, you guys. There are only nine regular guest tickets left. That’s it, and that’s all there will ever be. There are still a bunch of fancy tickets though, which include swag bags, so YEAH get some, and nine VIP tickets, which include swag bags and kisses from me. I’m not kidding. I will kiss you. Unless you’re an ex-boyfriend. Then I will definitely not kiss you, but maybe I’ll give you a hug, depending on who you are and how mean you were to me. Anyway, TICKETS.

Next let’s talk about me having to put up a gate separating the living room from the rest of the house this morning, because my seven-month-old daughter is not only crawling, but now pulling herself up and standing and shimmying along the sofa and other furniture, and eating all sorts of terrible things like electrical cords and dust bunnies and bills. NO. That’s pretty much the only word I say now. For those of you without children, that is way too fast for the child of a person trying to get a collection together.

Oh yeah! The collection! It is dope. What? I mean, I don’t know, but I’m excited about it in a way I haven’t been excited in a long time. I think I already told you that, but it’s serious. I’m feeling things, you guys. Also, the photo shoot is in very much less than a week and nothing is ready.



I’m not kidding. But if you’ve ever read my blog before, that’s basically exactly how I roll. Never enough time and all that. Fortunately for me, Keith is amazing and Poppy is really tired from all of the lunacy I mentioned above, so some things are getting done. Like … THIS:

rhode island trunk show _ veronica sheaffer _ andria bird bride

Trunk show in Rhode Island! Not only am I super excited to be showing for the first time at the incredibly darling Andria Bird Bride boutique, but … this will be the very first time anyone sees the collection. I mean, seriously, anyone outside of the shoot next week. Rhode Island girls are so lucky. And really, Newport is not far for you Boston and Connecticut girls – totally worth the trip to see the new stuff. I mean it. Book your appointment today!

Leave a comment


Fashion Show Announcement!

This is a super busy time for me (when am I not saying that?) because I’m in the throes of designing and stitching together the new collection. And. Holy. Smokes. I love it so much, I can barely stand it. I’m so not kidding. Here’s a sneak peek:

veronica sheaffer lace bridal gown

I totally shouldn’t even be showing that, but I’m so dang excited, I can’t help myself. There is a lace/shimmer/ribbon/chiffon love fest happening over here, with me in the center of it all, and I’m so completely overwhelmed by my own excitement. This is what designing a collection should feel like – it’s just an absolute joy every time I get my hands on these materials, and it doesn’t bother me at all that I have only a few short weeks to get everything together for the photoshoot. I want to spend ALL of my time sewing – I just can’t wait to see everything come to life, and I can’t wait to share everything with you. And I’m so super thrilled that it’s going to happen on a RUNWAY.
chicago bridal fashion show 2014That’s right! I’m showing all of the gorgeous new stuff in the Blush Bridal Fashion Show APRIL 27th at a gorgeous new event space in Chicago. I mean … this is some pretty fancy stuff, you guys. I do not exaggerate. Champagne, sweets, bridal gowns by some of the best Chicago bridal designers, all at Chez – a new, and completely amazing, event space:

chez event space chicagoI mean … YES. Obviously. And tickets just went on sale! I really. really. really. REALLY want you guys to come out for this. First, I want to see your cute faces, and second, I WANT TO SHOW YOU THE NEW COLLECTION. With all of the drama of a runway show, you know? And duh, this will be so much fun. Early Bird tickets just went on sale, so you can save some cash if you buy now (and if you really want to throw down, grab yourself a VIP ticket, get more-than-a-little tipsy on champagne and come backstage and get a big ol’ hug and kiss from yours-truly).

Space is limited – please order right away!

And tell them Veronica Sheaffer sent you. *wink*



Brooklyn Trunk Show This Weekend!

In case you missed this on Facebook …

veronica sheaffer at veka bridal_feb 2014


Get it.

And now … I’ve got a sick husband and a screaming baby to tend to. Yeah. GLAMOROUS.

1 Comment


Before Tour: Part II

Happy Holidays!!!! Ohmigosh, you guys, 2013 is almost OVER. That’s totally nuts to me. I’m honestly a little sad to see it go, for the first time ever. Keith and I had a baby, bought a condo, and I enjoyed my most successful business year ever in 2013. But life is always evolving – who cares about a date, right? Time for bigger, better, or maybe just okay stuff in 2014! I’m up for it. I think. Just when I start to get my energy back, the little one goes through a growth spurt and thinks sleeping is nowhere near as important as eating. Which … fair enough. If I could roll over and eat a slice of cake in the middle of the night … I mean … duh. Yes.

Anyway …

Let’s finish up the Before House Tour before the year ends, because of course things look so completely different already, and I want to be able to post proper Before and Afters at some point. Oh and these are all courtesy of the listing agency, p.s. – I didn’t have a chance to take my own photos before we started tearing stuff out of the walls. Just wait until you see the kitchen …

Dining Room

dining room before 2

dining room beforeHow about that light fixture, eh? And the weirdo kitchen cabinets extending into the dining room for some insane reason? Niiice. So far, the walls have been painted, the light changed for a glorious, hand-painted, porcelain chandelier and the hideous (unpainted) cabinets REMOVED. Also, p.s. I complain about those things, but the room is actually totally lovely and giant and I have nothing really to complain about.


hideous kitchen before

THIS is something to complain about. But it looks completely different now. We’ve removed all of the upper cabinets, replaced the countertops, sink and faucet, brought in my favorite kitchen hutch, and are in the process of painting the bottom cabinets white. We’ve also moved some stuff around, aaaand I’m not going to tell you anything else. El surprise in the works. I’m going for bright and elegant to fit in with the rest of the place. Seriously, what happened when they did this kitchen update in the ’80s? I think someone hit their head.

Guest Room

guest bed beforeTiny. Cute. No problems here. It’s just off of the kitchen (formerly maid’s quarters), so the placement is actually perfect for guests. It’s on the opposite end of the apartment from the main bedrooms and offers plenty of privacy and access to the kitchen for late-night or early-morning snacks. I plan to make it really moody and cozy with blacks and gold and moody/cozy stuff like that.

Guest Bath

before guest bathWell hello there, crazy shower curtain! Whatryu doing heeere? This doesn’t show the adorable vintage floor tile, but I’ll share that later. Lots of stuff needs to be changed in here – namely, the faucet in the bath and all of the shower tile. Hoooraaay. Cha-ching!

That was the sound of a cash register. Followed by …



arched hallway 1920s apartmentI forgot to show you the arches in the hallway and the cute, little nook! I’m typing this while sitting at a little desk in there now, and I’m loving it. Look for wallpaper in the future. So. Excited. For wallpaper.


chicago porchAnd we have a porch! I can’t wait to cover this in plants and a striped umbrella in the summer. Keith and I have been dying for some outdoor space for so long, we really feel like we’ve hit the jackpot with this (AND a yard!).

And duh, that’s because we have. And I have most especially won when it comes to readers. You guys make me SO HAPPY. I was just talking about you last night to a friend – I can’t express how much I appreciate you reading and commenting and always wishing me the best. I wish the best for you too – ALWAYS – and I hope we continue to share this space for many years to come.


[Images by Prudential Rubloff]



Real Wedding: Liz and David

So if you haven’t guessed by my complete disappearance, everything went well at Closing and we are living in our new fancy condo. Wooo! (p.s. THANK YOU for all of your amazing comments! Love you guys so much.) For the first few days, I wasn’t able to blog because we didn’t have the internet hooked up. Then every day after that I couldn’t blog because I am only one person with two hands and one of those hands is constantly full of baby and the other one is trying to prime and paint kitchen cabinets, paint a dining room, unpack five million boxes, “style” sh*t, fix a leaky faucet, cover my eyes while Keith uncovers a giant MOUSE NEST in the kitchen wall, continue to clean the things I’ve already set up and occasionally brush my hair.

All before Thanksgiving.

I mean, the place isn’t going to be finished before Thanksgiving, but I’d rather it didn’t look like the old rodent nest Keith VACUUMED OUT OF OUR KITCHEN WALL. Amazing things one discovers when one removes hideous cabinetry.

Anyway … the place is actually looking pretty dope, if I do say so myself. You know, as long as you don’t mind cardboard boxes and a giant mess. And while I’ve been trying to stay focused and turn this place into a comfy new home for us, I’ve also been receiving lots of wedding pictures from my amazing brides. !!!

Feast your eyes on this:

blush chiffon wedding gown

Not only is the bride totally gorgeous, but her hubby is quite a hunk. They are both also unbelievably kind (as are both of their moms), and just an all-around joy. I love them and I’m so happy for them and, just as an aside, I’m also totally THRILLED with the gown. *high five* Remember when I was draping it here and here? So amazing to see a gown’s transformation. And I could not have hoped for a more perfect bride to wear it – absolutely stunning! Be sure to check out more images of the wedding here. These people have got some serious STYLE.

[Images by the Ely Brothers]




Today is a pretty major day for my sweet little family and me.

At 12:30pm CST, we are scheduled to become homeowners.


I say “scheduled” because google “what can go wrong at Closing?” and then try not to throw up. This is seriously THE MOST STRESSFUL THING EVER. Especially because I have no control over anything. Most especially because I have done everything I was supposed to do immediately upon being asked, but then everything spiraled into a complete sh*tshow at the last minute anyway. What the …? And positively every other person I’ve spoken to has gone through the exact same thing. You would think at some point someone would have figured out a way to NOT make it a gag-inducing, hate-fest, but whatever. WE’RE ALMOST DONE.


At 10:30am I arrive to do the final walk-through, and two hours later we will sign away our lives and all our money.


And then this will be my very own living room:

living room


I have so many plans for the new place and so many no-plans. Does that make sense? I know exactly what I want it to feel like, but very few actual things picked out. One thing I will say is that it will be nothing like our current apartment – so full of color and quirkiness – this place will be light and airy in muted tones with very little on the walls. I want it to feel uncluttered and calm. And thoughtful.

And fancy.

Please join me in a collective finger-crossing and hope that everything goes smoothly today. Because nobody told me you should schedule closing one week out from moving day in case anything goes wrong.

We’re moving on Saturday.

P.S. The Brooklyn trunk show has been extended through this weekend! Be sure to schedule an appointment to see the lovelies in person – I can promise you they are even prettier in person.

UPDATE: We’re officially homeowners!!



Shop the Accessories!

I am so super bad at keeping secrets, guys. Well, exciting news secrets anyway. Like if I plan something amazing for your birthday, I will never be able to wait until your birthday to tell you about it. I just don’t have it in me. Fortunately, never having any time to myself lately has made secret-keeping so much easier. For instance: I have the most AMAZING (personal) news that I’m DYING to share, but I just can’t. yet. I’ve been fine keeping it quiet up until now (from the stress of it, really) but today …


So here’s a hint: I’ve been much more active over here lately.

Do not ask questions.

And since I still can’t talk about that, let us talk about this:



Finalllly! All of the accessories from the line are now available to purchase online, and I’m so excited about the new shop – it’s clean, streamlined and so much easier to use than the first setup ages ago. Plus, it’s full of pretty things, so duh, you should totally go there and grab something gorgeous for your gorgeous self.

AND you should take off 15% because I love you so much. Use coupon code NEWSHOP now through 10/31/13.

How’s that for exciting news??



Brooklyn Trunk Show! Oct 25-27

Thank you SO MUCH for all of your sweet comments about the new collection (here and on Facebook, Twitter, Instagram) – you guys could almost trick me into thinking I’m fancy. I am decidedly not. But this absolutely is:

Veka Bridal trunk show Oct 25_27

Trunk show time!! My lucky east coast brides, get thee to VeKa Bridal and go try on some dressez. Seriously, there are so many details in the new collection that just can’t be captured in a single image – the fine cotton net blossoms, the Swarovski crystals, the gorgeous corded lace and my signature lace-trimmed inner corsets – all of this awesome stuff needs to be seen on your cute, little bodies. Call them up and make an appointment right away …

VeKa Bridal Couture

… then be sure to tweet or Instagram me and let me know you’re there! I will send you so many virtual hugs and high fives, you won’t know what to do with yourself.

Except twirl in your fancy new dresses.

[Photographer: Billy Rood; Model: Danielle Maddox; Hair/Makeup: Bridal Beauty Chicago]



Spring 2014 Collection: Sneak Peek!

Ohmigosh, you guys, babies take up so much time. Waaah. Never getting anything done ever again. Although … I have been getting something pretty major done, and it’s magnificent. I can’t wait to tell you about it! But I’m a little superstitious about sharing really amazing stuff before it’s a done deal, so we’ll talk about that later. Just know: IT’S AMAZING.

It’s not another baby.

I’ve also been working on the next collection – another reason for lots of excitement around here. We did the photo shoot last week, and … YES. I am so lucky to be surrounded by such truly talented people. Take a look at these super fun behind-the-scenes shots that I took:

Veronica Sheaffer Bridal 2014 Collection Sneak Peek

Pretty! I mean, these are just MY photos – wait until you see Billy Rood’s amazing photography! I was really inspired by the ’60s for this collection, and we went for a sort of late-60s/early-70s saturated tone for this campaign. I love it SO MUCH. Doesn’t Danielle look like a french movie star? Also, balloons are way more fun than I ever remember them being as a kid. Go get yourself some.

Be sure to keep an eye out for the full reveal, which will happen soon  -  I can’t wait to show you these dresses!

[Model: Danielle Maddox; Hair/Makeup: Bridal Beauty Chicago]