Category Archives: MAKING IT

Fashion Show Announcement!

This is a super busy time for me (when am I not saying that?) because I’m in the throes of designing and stitching together the new collection. And. Holy. Smokes. I love it so much, I can barely stand it. I’m so not kidding. Here’s a sneak peek:

veronica sheaffer lace bridal gown

I totally shouldn’t even be showing that, but I’m so dang excited, I can’t help myself. There is a lace/shimmer/ribbon/chiffon love fest happening over here, with me in the center of it all, and I’m so completely overwhelmed by my own excitement. This is what designing a collection should feel like – it’s just an absolute joy every time I get my hands on these materials, and it doesn’t bother me at all that I have only a few short weeks to get everything together for the photoshoot. I want to spend ALL of my time sewing – I just can’t wait to see everything come to life, and I can’t wait to share everything with you. And I’m so super thrilled that it’s going to happen on a RUNWAY.
chicago bridal fashion show 2014That’s right! I’m showing all of the gorgeous new stuff in the Blush Bridal Fashion Show APRIL 27th at a gorgeous new event space in Chicago. I mean … this is some pretty fancy stuff, you guys. I do not exaggerate. Champagne, sweets, bridal gowns by some of the best Chicago bridal designers, all at Chez – a new, and completely amazing, event space:

chez event space chicagoI mean … YES. Obviously. And tickets just went on sale! I really. really. really. REALLY want you guys to come out for this. First, I want to see your cute faces, and second, I WANT TO SHOW YOU THE NEW COLLECTION. With all of the drama of a runway show, you know? And duh, this will be so much fun. Early Bird tickets just went on sale, so you can save some cash if you buy now (and if you really want to throw down, grab yourself a VIP ticket, get more-than-a-little tipsy on champagne and come backstage and get a big ol’ hug and kiss from yours-truly).

Space is limited – please order right away!

And tell them Veronica Sheaffer sent you. *wink*



Kitchen Progress: Part 1

Sooo ….

Do you remember the ‘Before’ shot of our kitchen?

hideous kitchen beforeMy eyes! My EYES!

Well. It’s getting better

kitchen progress

At least, it’s starting to look clean anyway. It’s inevitable that a kitchen is going to acquire some grease. And some dust will gather in that grease. But there is nothing grosser than scrubbing someone else’s dusty grease accumulation. *gag*

So far, we have:

  • ripped out the upper cabinets
  • primed the lower cabinets
  • replaced the countertops
  • replaced the sink
  • replaced the faucet
  • patched and primed the wall
  • installed cabinets against the other wall (not pictured)
  • removed the cabinets going into the dining room and replaced them with one tall pantry cabinet

And now we have to actually make the space look NICE and FANCY. One thing I can’t wait to do is get the floating shelf in place. That will go the full length of the wall above the sink, and I’ll store our everyday dishes there, freeing up some much-needed space elsewhere.

Then all of the cabinets need to be painted, and quite frankly, after getting them primed, I’m now completely convinced I need to replace the doors entirely. I hate that extra bit of trim on them – they’re too fussy.

The fancy stuff will come in with the gold hardware and super modern brass light fixtures. I’m also toying with some different backsplashes, but still undecided as of yet. I’m thinking something “mirrored”.

The whole thing has been super DIY, which I don’t mind, but I’m so ready for this project to be DONE. I just want a clean, uncluttered kitchen already. My goal is to have it all finished by spring, so that I can then focus my attention on the porch. If only the baby was more patient on painting days. I’m wishing so hard for a “let’s finish your torn-up kitchen!” contest. And that I actually won contests.


Filed under MAKING IT

A ‘Before’ Tour

Ohmigod. It’s like this baby KNOWS when I’m trying to take a moment for my dang self. She was fast asleep, I opened up the “Add New Post” page and she woke up crying. For no reason. Which she never does. THIS is why I never get to blog anymore, you guys.

But she’s so incredibly cute and sweet, so it’s okay.

I’ve been dying to share what I’ve been up to in our new home, but you can just read that opening section over and over again and draw your own conclusions. I’m feeling overwhelmed with the whole baby/work/decorating balance, but every now and then I’m able to pat myself on the back for what I’ve accomplished in the last month. (When I’m not feeling like a huge failure for not doing more. What? You already know I’m a freak. Normal, well-adjusted people do not need to write blogs.) Anyway, I have found a moment, so here we go!

Living Room

ivory black living room _ paned windows _ french doors _ boxwood wreath


ivory black living room _ simple fireplace _ paned windows

ikea besta billy

Keith installed the Ikea bookshelves (like a pro, might I add – ’cause he was one), and I styled ‘em up. That’s actually a pretty complicated task when you use your bookshelves for BOOKS and not just pretty things. Where is everyone else putting their books? Baffling. Anyway, we still have to add the trim to make them proper “built-ins” but for now they’re doing the job and I straight-up love ‘em.

I’m in the process of painting the television cabinet a deep, inky black (no more red) and I have to paint the top to our new coffee table, and then we have to hang the sprockety death star thingy in front of the fireplace. And I want to recover the bentwood chair seats and hang a few things on the walls, but all-in-all I’m super happy with the direction of this room.


1920s subway tile bathroom

I totally love this room. Even though it needs some replacement tiles and paint clean-up, it’s so airy and it makes me feel like a million bucks. The sink faucet appears to be shot, so I bought this one as a replacement. I also love that.

Poppy’s Bedroom

floral babys room

I have done nothing in here but try to keep it tidy. I have plans, but she doesn’t even sleep in here yet, so whatever. I’m anxious to get some stuff done, but I have to pick and choose. She crabbed at me the entire time I installed her ONE roman shade, so I’m not too eager to listen to her nag while I make the other one.

She really is so sweet, for real. She just wants me to stare into her eyes and not worry about window treatments, because she is SMART.

Master Bedroom

greek key carpet remnant rug

Everything is changing, so I’m just showing you our new rug. This lunatic, ridiculous, MAJESTIC rug. I love this thing so hard. It’s a carpet remnant that I got for less than $200 with the binding and delivery (it’s 11×11 ft). It’s totally a weirdo hotel ballroom border carpet, and even though I now have to completely redo everything else in the room, I have not one single regret. It makes me want to float around in a silky robe and spray perfume into the air. By the way, this amazing tufted headboard is on my to-do list.

Dining Room

butlers pantry _ dining room built-ins painted white

I’ve got one coat of paint on the walls, but I couldn’t get a good shot of it this morning, so I’m just showing this wall today. And I have some serious plans for these built-ins. The hardware has been purchased, I just need an hour to drill all new holes. And then a few more hours to fill the existing ones and paint over them. It will be glorious. I’d also love to have mirror cut for the backsplash at some point, but that’s a future project.

As is the rest of this post. Looks like a two-parter, my friends. I can’t wait to show you the rest of the joint!


Filed under MAKING IT

Spring 2014 Collection: Sneak Peek!

Ohmigosh, you guys, babies take up so much time. Waaah. Never getting anything done ever again. Although … I have been getting something pretty major done, and it’s magnificent. I can’t wait to tell you about it! But I’m a little superstitious about sharing really amazing stuff before it’s a done deal, so we’ll talk about that later. Just know: IT’S AMAZING.

It’s not another baby.

I’ve also been working on the next collection – another reason for lots of excitement around here. We did the photo shoot last week, and … YES. I am so lucky to be surrounded by such truly talented people. Take a look at these super fun behind-the-scenes shots that I took:

Veronica Sheaffer Bridal 2014 Collection Sneak Peek

Pretty! I mean, these are just MY photos – wait until you see Billy Rood’s amazing photography! I was really inspired by the ’60s for this collection, and we went for a sort of late-60s/early-70s saturated tone for this campaign. I love it SO MUCH. Doesn’t Danielle look like a french movie star? Also, balloons are way more fun than I ever remember them being as a kid. Go get yourself some.

Be sure to keep an eye out for the full reveal, which will happen soon  -  I can’t wait to show you these dresses!

[Model: Danielle Maddox; Hair/Makeup: Bridal Beauty Chicago]



Another Blush Heartbreaker

Yay, it’s Friday!

I have no idea why I continue to get excited about weekends, ’cause I still end up working through them all of the time. I should be more excited about Wednesdays, because that’s usually when I get my break, but then I’m always going to the doctor. P.S. I totally forgot to tell you that I passed that glucose test I was forever complaining about, so … CAKE!

Anyway, I’m rushing, but I couldn’t wait to show you this:

blush draped wedding gown _ veronica sheaffer custom bridal


Wait until you see the rest of it. There will be lace. There will be chiffon scarves. And there will be love hangovers. Guaranteed.


Filed under MAKING IT

Vintage French Lace to Die By

Holy smokes, there is a LOT going on right now, my sweet friends. In exciting news, I just signed the lease for a larger studio in my current building – it’s got exposed brick and hardwood floors AND it’s on the first floor. NOT the fourth floor. No more dragging fabric up and down four flights of stairs for me! In annoying news, I did my three-hour glucose test yesterday and almost passed out while ordering lunch soon afterwards and have been groggy and sore and dehydrated ever since. Obviously that’s a great test for pregnant ladies. *foghorn*

In ohmigod-look-at-this news … this is what I’ve been working on the last couple of days:

blush lace bridal gown_veronica sheaffer custom bridal

blush lace bridal gown keyhole back_veronica sheaffer custom bridal

I KNOW. I can’t tell you how frustrating it is not being able to try this on myself. It’s soooo preeetttyyyy. The lace is really incredible – it’s vintage, French, insanely soft and the most amazing peachy blush. I’m dying. Just wait until you see the rest of it. Cardiac arrests all around, I swear.


Filed under MAKING IT

Sorry, But Look at This DRESS

Hey guys! Sorry for the light posting this week. I’ve been working on/finishing up this dress for a super sweet (and gorgeous) bride:

antique vintage lace bridal dress _ veronica sheaffer custom bridal


More surprises to come with this one – like that lace in the skirt making an appearance in the bodice. Just wait. Seriously, you guys. I’m dying over here.

She’s picking it up tomorrow and there’s still some work to do, so I gots to go. But seriously, ohmigod, THIS DRESS!


Filed under MAKING IT

Big (Pink) Plans

Sooo … we had our big ultrasound over the weekend. (!!!) You know, the one where you find out if you’re having a boy or a girl (if you’re into that sort of thing, which, DUH. I could not wait). And then we came home (after celebrating and stuff) and I immediately mocked up the baby’s room in Photoshop. What do you think we’re having?

nursery for a girl _ peach red black white gold

Eeeee! This is obviously very bare-bones, but the main feature will be the awesome walls. I’m imagining the same color we’ve got in the living room (and guest room, but that’s going away) in a softer shade – right now I’m thinking White Peach by Behr. And then I want to stencil over it, but do just an outline of the stencil, in GOLD. Like this genius. Love that so much. I’m considering the Monroe Twisted Cord stencil from Stencil Boss, as pictured here, but I’m undecided at the moment. I like that it’s not too girly, but it’s maybe not big enough – it’s definitely smaller than I have it here in the mock-up. I need to play around a bit.

I won’t be able to get my hands on this room until July, so this is all very preliminary – I’m sure I’ll change my mind before then. But it’s super fun in the meantime – planning a room that’s nothing but happy and sweet and fun. Soft, but still bright and contrast-y (if a room can be all of those things at once). I can’t wait to get started. And then I can’t wait to put a little person in here.



Custom Bridal Brain Explosion

Oh man, there is some good stuff happening around here lately.

Exhibit A:

veronica sheaffer custom_draping a muslin

And this is the just the muslin, you guys. In the stupidest polyester fabric ever. Wait until we make it in silk. Dyyyiiiing.

Exhibit B:

vintage french silk chantilly lace

This gorgeous, vintage, french chantilly lace will be used in another amazing gown. And yes, it’s peach. And yes, hearts will break. Mine already has, and all I did was buy the lace.

Exhibit C:

embroidered french silk lace

This other amazing, embroidered, french lace will be used in an Edwardian/early ‘twenties-style gown. I mean … YES.

And these are just the very tips of one very incredible iceberg. I have so many more GREAT things to show you. 2013, baby!

Also, literally … baby.


Filed under MAKING IT


Hey look – I have a new website.


Which will include this soon:

veronica sheaffer shop the accessories

Double what!

I have to photograph everything first, but I’m pretty excited! I’ve tried this before, but always felt like things were a bit too clunky. Same goes for the old website. I want my whole life to be as clean and effortless as possible now, and I’m streamlining everything in my path. I’m also adding some special touches to the shopping process – like pretty little packages tied up in bows and fancy certificates of authentication – so you can brag to everyone that your goods are certifiably fancy. And I’ve added links directly to images on Pinterest, so you can now pin your favorite styles (something my web hosting service doesn’t provide automatically – weird). Anyway, I hope you like the new updates and you’ll tell all of your friends when the shop opens up! I’ll keep you updated as the goods roll out. xoxo