Category Archives: FEATURED IN . . .

Featured in Eco-Beautiful Weddings Magazine!

Wanna see something pretty? The new issue of Eco-Beautiful Weddings is out and holy cow, this is some seriously glamorous stuff.

Winter 2013 _ Eco-Beautiful Weddings

veronica sheaffer _ eco-beautiful weddings _ winter bridal 2013

The images are so moody and sexy, aren’t they? And the model is so lovely. I wish I was half this dramatic-looking. Nothing makes me happier than seeing my work interpreted in so many different ways  – here the gowns look very 1930′s Hollywood, don’t you think? Super fancy. The Valore, Arciere and Edera gowns are all featured, as are many other lovely gowns (the cover is not mine, p.s.). I’m super excited about it, and I would love for you to check out the full issue (the Arciere on page 5 looks so cool). All around, it’s a really great magazine, and I’m so flattered to be featured again. And who doesn’t like looking at wedding stuff? Friday afternoons at work are boring anyway. xo

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No 9

Oh hey guys, guess what? I decided to take a break. Surprise! I swear I was going to notify you in advance, but I was so excited that I just jumped straight to the break-taking and sort of abandoned you. Whoooops. I missed you desperately the ENTIRE TIME. But anyway, I hope you all had a great time over the holidays, and if not, I hope you have an awesome January to make up for it.

Obviously everyone is talking about their resolutions to which I have nothing to add. I don’t know that I’ve ever made a New Year’s resolution, unless forced to as a child (at school or something), and this year was no different. I can honestly say I spend enough time throughout the year berating myself to be a better person and to have a better body that to add more pressure would likely be debilitating. Of course I want to grow my business, and more than anything I want to build a more efficient business, but that’s super boring for you. Results are far more exciting. Like this one:

apartment therapy top ten house tours of 2012

You guys. Our apartment ended up in the Top 10 House Tours of 2012 on Apartment Therapy. That’s nuts! Frankly, I have no idea how that can even be possible (No 7!!!?? No 2??!! too gooood), but I totally appreciate it, and I’m pleased as punch to come in at Number 9. *high five* Big time hugs for all of you cuties who helped me out. I love you.

So what’s to come in 2013? I dunno. Last night I was hit with a ton of ideas for the next collection, so that could be fun and stressful. And I have lots and LOTS of unfinished projects around the house which also promise to be fun and stressful. So maybe no obvious changes? Wah wah. Regardless, I think this is going to be a very eventful year and hopefully even more awesome than the last. Ha cha.

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Apartment Therapy Top House Tours of 2012: Readers Choice!

I can’t take any photos today, ’cause it’s too gloomy. Ho hum. I’m sort of in the middle of a bunch of projects anyway, so whatever. But hey, you wanna know what’s fun? Apartment Therapy is doing this cute little year-end thing to choose their Top 10 House Tours of 2012 and we’re in it! It’s entirely Readers Choice, which is pretty cool, and you vote by repinning your fave house tours from the Apartment Therapy Pinterest board. So if you feel like it … here’s the link to our tour.

veronica and keith apartment therapy house tour

And here’s the full board with all of the tours (like my girl Dean’s – so good!). Voting goes through the end of December, so now you have something fun to do when you don’t feel like working (work is boring this time of year anyway).

By the way, our apartment looks so different now, it’s funny to go back through and see all of the changes since the tour posted in the spring. Honestly … no, I can’t even look through it. But I know what it used to look like, and it feels like a million years ago, and I like it much better now. Even still … it’s super nice to be included in this whole thang. People be so nice, yo.

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Wedding Wire Runway Show

Thanks so much for the amazing response to the new gowns. I love you guys so muuuuch!!

While at NY Bridal Week, I participated in the Wedding Wire fashion show at the Piers. Ooh la la, am I right? Unfortunately I didn’t get to watch the models walk the runway, because I was running around backstage. I also didn’t walk out onto the runway myself, and wave to the photographers and videographers, but I’ve no doubt it would have been, er, hilarious if I had. Or something. At the very least I would have looked very short. Anyway, the images from the show are up on their website and I would love for you to go check them out. Here are some of my faves:

veronica sheaffer_ny bridal week_runway_juniper_trellis_edera_lotus

(clockwise from upper left: Lotus gown, Juniper dress with Nosegay hat, Trellis dress, Edera gown)

It’s so fun to see them in motion, right? And on new women, looking so amazing in them. That’s such a thrill for me. And the super sweeties at Wedding Wire have also selected my Camellia as a great dress to wear for your garden wedding as part of their bridal week trends recap. Which, YES. I mean, just … yes. They have all sorts of shows and stuff up over there too, you should check it out.

Did you guys even know that NY bridal week was a thing? I have to confess, before I entered the industry, I did not. But I have to say, this year was very fashionable. I mean, both ladies and men were bringing it and stuff. It was pretty exciting, and I was very relieved to have packed lots of heels and jewelry. I’ll do more of a recap next week with pictures of the booth (which was pretty rad, I don’t mind saying), and fun stuff like that, so it’ll pretty much be like you were there with me. If you could also cram your feet into a pair of too-small 4″ wedges and stand in one place for nine hours beforehand, then it will be exactly like you were there. Fun!

[Images by Robert Mitra]

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My Fifteen Minutes

I’m drowning in work right now, you guys. It’s so hard to strike a balance between good friend/sister/daughter/WIFE and kick ass business woman. Keith’s been out of town, so I’ve definitely spent most of my time at the studio lately, and even though I really love being here, I’m getting a little tired of being here, if you know what I mean. One’s house should not be used only for sleeping. That being said, I do have a ridiculous amount of work to do, and I need to get to it if I ever want to go home tonight, so …

Here’s an interview I gave to BridalShoesTV during the NY bridal market last year.* Have a good laugh over my Midwestern dialect, and I’ll see you tootsies soon!

*Yes, this is the same video I posted to Facebook months ago, so some of you have already seen this. But not many, because only a handful of you follow me there. What’s up, dudes? You could have seen this MONTHS AGO! Think of all of the gems you’ve missed.

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Featured in Reverie Magazine!

I’m trying SO HARD to get my brain working this morning. It’s … not cooperating, even though I have so much to be excited about. Particularly THIS:

Reverie Magazine Issue 3 - Summer 2012 - Summer Loving_Page_sm Veronica Sheaffer

My dresses are featured in the latest issue of Reverie Magazine! And the models are a real-life married couple who eloped in Vegas last year, so these are now their wedding/anniversary photos. Isn’t that the coolest? They used the Arciere and Edera dresses from the Fall 2012 collection, and tell me they don’t look made for this bride …

Reverie Magazine _ Veronica Sheaffer

… you cannot. I mean, dang dude, she looks amazing. (P.S. I want to steal that necklace.) Everything else in this shoot is also amazing, especially the flowers by Janie Medley.

Reverie Magazine Issue 3 - Summer 2012 - Summer Loving_ sm Janie Medley _ Veronica Sheaffer

That woman is a genius. Please take a moment to check out the whole feature – it’s the CUTEST.

[Image credits. Photographer: Anne Robert Photography; Floral Designer and Styling: Janie Medley; Creative Director and Stylist: Dana FitzGerald; Assistant Stylist: Anita Pouncy; Make-up: Erika Nixon; Hair Stylist: JD Hobbs; Dresses: Veronica Sheaffer; Jewelry: Nina Renee Designs; Groom's Attire: Men's Wearhouse]

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Featured in Style Me Pretty!

Wassup. Okay, first … I went to Ikea yesterday and surprisingly did not fly into a rage, despite my complete terror of that place.  The entire trip was super calm and sort of easy and almost downright pleasant. Dudes, you know how you can’t take your cart out into the parking lot there? P.S. I HATE THAT. Well, I asked some lady who was waiting for her friend to keep an eye on my cart while I ran to get my car, and at first she seemed sort of confused, but when I pulled my car around she started LOADING IT UP FOR ME. What?! It was so nice, I didn’t know what to do. Then I drove everything to the new space and spent roughly thirty minutes admiring my good taste.

And later in the afternoon, I completed my first boutique order for a bride. !!! She ordered the Tulipe from my first collection, and here it is, getting all ready to ship:

veronica sheaffer tulipe mod short wedding dress ruffles

I hope she loves it. Incidentally, this is the same style we used for the Mad Men-inspired shoot which was just featured on Style Me Pretty. How cool, right? I got myself a fancy badge from it and everything. *high five* Go check it out to see more images from the shoot (and the cute “groom” who actually looks a lot like Don Draper, if you’re into that sort of thing. DUH).

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Apartment Therapy House Tour

!!!!!!

I’ve been out running errands all day today (very successfully, might I add), and just came home to THIS:

apartment therapy house tour veronica sheaffer

Stalkers will immediately recognize that as being the bed I sleep in every night. On Apartment Therapy! *high five* The whole dang apartment is featured, ’cause it’s a fancy pants House Tour.  I’ve been trying to keep this under wraps for ages, you guys, so I could do a big reveal, and now, FINALLY . . . ta da! I hope you like it.

P.S. I bought a sofa today and it’s RAD.

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A Well-Balanced Diet

Let’s talk about two things I hate:

1. Being sick.

2. Grading patterns.

To “grade” is to size a sewing pattern up or down. I hate this minor task with all of the hot, fiery hate in my sick, disgusting body. I have a whole pile of sh*t that needs to be graded today, and I’m doing my best to stay positive and not set the house on fire, but dang dudes, I’m gonna hate all over all of that today.

grading patterns is murder

Now, two things I love:

1. Being featured on The Bride’s Cafe!

2. Going to look at work spaces!

Janie Medley is such an incredible floral designer and she’s gone and shared my Fall ’12 lookbook on her blog today. I want to kiss her on the mouth for it. So sweet. Please go check it out. And in exactly two hours, I’ll be checking out studios in an artists’ building. !!! I’ve decided it’s time for me to move into a proper space, and I’m so excited I want to high five everyone. I’m high fiving myself right now for making such an awesome decision. Now I just need to find the right space. And by “right” I mean: a) cheap; b) non life-threatening. I have such very high hopes – please keep your fingers crossed for me.

artist work space

 

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I Be Stylin’

Helloooo! I just returned home from LA late last night and, dudes, that vacation was soooo fuuuunnnnn. I went with two of my closest girlfriends, and we ate so many amazing things and went to so many awesome places and met so many sweet people. Everyone is SO NICE in LA–I couldn’t get over it. AND I saw Rachel Zoe and Roger at a bar. !!! Thrilling. Then I got home and there was a bunch of cutie pie images greeting me in my inbox:

veronica sheaffer_studio starling_1960s bride

Local Chicago wedding photographers, Nicole and Lizz of Studio Starling, recently asked me to participate in a styled shoot at the gorgeous Nellcôte restaurant in the West Loop. The second they mentioned Megan and Don Draper’s wedding as inspiration, I knew I had to be there. We started with a more traditional look–using the Laurel gown from Spring ’12 with the Ipomea veil from the latest collection–and then got super playful with the Tulipe from Fall ’11, adding the Celosia veil (Fall ’12) and the Candytuft hat (Spring ’12) as well. I love all those dang headpieces layered on top of one another. So cute, right? The result is a fun, 1960′s look that still looks super rad today – not stiff or scratchy. I’m so excited to have been part of this shoot, and don’t mind hinting that it’s giving me some ideas . . .

. . . which is good, because I very much do not feel like getting back to work.

P.S. if you are ever in LA, you absolutely must eat here.

[Credits--Photography: Studio Starling; Hair/Makeup: Nika Vaughan; Florals: Exquisite Designs; Location: Nellcôte; Models: Erin Gipson, Gino Sciortino; Gowns and Veils: Veronica Sheaffer]

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