Category Archives: FEATURED IN . . .

Interview with Glossed & Found!

Oh boy, thanks for all of the new Instagram followers! I don’t feel at all bad about the guilt-trip that led you to me. :)

And I don’t feel at all bad about the this either, because it’s awesome: The Lotus gown is featured in the current, bridal issue of Glossed & Found mag (Glossed + GOWNED — so clever!), which was just released this week, AND …

They did a little video interview with me! I was pretty nervous about this, you guys. I mean … giving interviews is always a little weird, because you never know how the interviewer is going to interpret what you said and how they’re going to present it to their audience (I mean, not like I’m talking about anything controversial over here, but, you know.). And I was especially nervous about being on-camera, because this was the very day after the big photo shoot, and girlfriend was TIRED. Plus, I had a baby recently – have you heard?? – and I’ve had a difficult time getting my groove back, so to speak. Anyway, they refer to me as a “boho beauty” in the caption, so I plan to kiss them all on the mouths sometime very soon. AND I’m so thrilled with this beautiful, little video, and that’s entirely because the videographer, Emily Hard, is AMAZING. I have more from Emily to share later this week, and … it’s really, REALLY good. Anyway, I’m so excited to have this little nugget to cherish forever, and my only regret is that I didn’t have a chance in the five days leading up to this to wash my hair.

Holy.

Smokes.

Anyway … it’s fun, right? And the gorgeous bridal shoot is available to drool over over here. Get it.

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Featured in Trendy Bride Magazine!

We began sleep training last night.

And that is all I will say about that.

Instead let us talk about THIS:

veronica sheaffer bridal _ swiss dot _ dotted swiss _ gray bridal gown _ trendy bride magazine

[clockwise from top: Lierre gown, Lierre gown with Velvet Blossom Headband, Lotus gown in gray]

Trendy Bride Magazine just launched their inaugural issue and they’re featuring my gowns in a super charming spread all about ‘Rustic Romance’ – isn’t it the dreamiest?

veronica sheaffer _ gray wedding gown _ tea length bridal _ trendy bride magazine

[left to right: Iris gown, Lotus gown in gray]

I know I’ve said this before, but it’s always so fun to see my gowns styled in different ways. It’s incredibly satisfying and exciting to see a dress go effortlessly from a super glam setting to a charming, relaxed one – like this amazing farm.

veronica sheaffer _ swiss dot bridal _ dotted swiss gown _ trendy bride magazine

[Gardenia gown]

Obviously I gave myself a mental high five after I saw these images, because duh. So pretty! The entire magazine is really, really lovely and you should definitely go get some – only $1.50 to download (!) and $5 for a paper copy – which is a great deal for some gorgeous images throughout. If you’re a super feminine bride looking for some soft, charming inspiration, then get to it, my friend.

[Images courtesy of Trendy Bride Magazine; Michelle Butler photographer]

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Real Wedding: Lauren and Jason

So. You missing me yet, or what? Gaaah. First, I’d like to thank you for coming back, and second, I’d like to thank the universe for all of the awesome ladies I have been meeting so far in 2014. It has been such an amazing start to the year! And thanks, universe, for the baby and everything too, duh.

So I maybe watched half of a documentary/infomercial about “The SECRET” on one particularly crabby-baby day recently, and despite my head hurting from all of the eye rolling (and crabbing), I felt a tiny bit humbled by having to acknowledge that somebody already came up with my life philosophy. I mean, not so much the cutting stuff out of magazines and taping it to poster board – I don’t have time to stare at a picture of a Corvette until it manifests itself – but I do TOTALLY believe that you get what you put out into the world. I was feeling so super low for a while there – having your body and mind just WRECKED is a hard thing to accept, even if it is for a totally awesome reason – and I was really starting to worry about my complete lack of motivation. But thankfully once I started throwing some positive energy out into the world, the good stuff started coming back around. So THANKS for being part of that!

Also thanks to my lovely (lovely, lovely) friend Lauren for asking me design her wedding clothes for her amazing wedding last Fall. She’s the “Downton Bride” I kept telling you about, and holy smokes, did she know how to wear a gown:

downton style wedding gown by veronica sheafferI really love both of these people. And I love that I got to be there to celebrate with them – it was such a happy wedding. I mean, weddings are just amazing days anyway, and then add to that the incredibly sweet things everyone had to say about these two. It was just a love fest, all around. And it was also totally GORGEOUS, as are the beautiful photos by Studio Starling.

downton style wedding_custom bridal gown by veronica sheafferGet a load of the bride’s nieces and nephew, amiright? Don’t you want to just steal them and hug them forever?? You can see more of this charming wedding in the Chicago Sun-Times feature – and make sure to check it out, because there are so many pretty details. Thank you so much, Lauren, for asking me to be a part of your day – you looked absolutely stunning – and CONGRATULATIONS to you and Jason!!

[Images by Studio Starling]

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Real Bride Caitlin’s Wedding Photos!

In my rush on Friday I totally forgot to thank you wonderful sweetie pies for all of your sweet comments when Poppy was born. I can’t tell you just how AWESOME it is to have this giant network of incredible people supporting us. It’s humbling and amazing and the ultimate love fest. THANK YOU!

Oh and by the way, she was a total pro at the doctor, and yes, I did cry when she got her shot. But just a little. I also cried this morning when she flashed her first real intentional smile at me. My heart totally melted into a giant puddle right then and there.

Anyway …

Look at these awesome pictures of my sweet bride Caitlin, featured on Style Me Pretty!

beaded deco silk tulle veil by veronica sheaffer _ images by two bird studio

Her wedding was featured back in July, but I’ve been a little behind lately, as you know. Regardless, I had to show them off again over here, because GAH! So pretty! Caitlin wore my Buddleia Veil with her BHLDN gown and she looked so absolutely beautiful. The perfect pairing, don’t you think? The whole wedding was pretty perfect, I’d say, and the images by Two Bird Studio are so lovely. You should really pop on over and drool over the entire gallery – so many great ideas. AND Caitlin is a super talented stationery designer, so you should really check out her work at Regas as well. Homework. Assigned.

[Images by Two Bird Studio]

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Dean and Mike’s Wedding!

Ohmigod vacation was amaaaaziiiing. I wasn’t able to do as much as I’d hoped, but I did lots of sitting around, lots of eating, lots of laughing and I even made a basket. Boom. I still have some finishing work, so I can’t show it off just yet, but I have something far more exciting for you today anyway.

southern vintage cool sweet stylish wedding

Okay, look at that photo. Is that not the most perfect thing you’ve ever seen? I can’t believe a) I know those people, b) I was there that day, and c) I worked on the dress. Talk about rubbing elbows with the right people, amiright? And of course they are the SWEETEST people. I want to scoop them both up and hug them silly. Remember when I was working on Dean’s incredible, vintage dress? Well here she is wearing it on the big day, looking gorgeous:

vintage lace maxi dress wedding _ veronica sheaffer

Sweet Dean. You have to, have to click through to her blog, My Little Apartment, to see all of the images – it was just the most amazing wedding. Which is why it was ALSO featured on Martha Stewart Weddings. Be sure to pop in over there as well to read about all of the details – there’s a ton of great stuff, especially for you brides out there. And if you want in on the action yourself, Dean does this for other people too. Which, YES. You want that real bad.

Images by the amazing Edyta Szyszlo

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Featured in Eco-Beautiful Weddings Magazine!

Wanna see something pretty? The new issue of Eco-Beautiful Weddings is out and holy cow, this is some seriously glamorous stuff.

Winter 2013 _ Eco-Beautiful Weddings

veronica sheaffer _ eco-beautiful weddings _ winter bridal 2013

The images are so moody and sexy, aren’t they? And the model is so lovely. I wish I was half this dramatic-looking. Nothing makes me happier than seeing my work interpreted in so many different ways  – here the gowns look very 1930′s Hollywood, don’t you think? Super fancy. The Valore, Arciere and Edera gowns are all featured, as are many other lovely gowns (the cover is not mine, p.s.). I’m super excited about it, and I would love for you to check out the full issue (the Arciere on page 5 looks so cool). All around, it’s a really great magazine, and I’m so flattered to be featured again. And who doesn’t like looking at wedding stuff? Friday afternoons at work are boring anyway. xo

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No 9

Oh hey guys, guess what? I decided to take a break. Surprise! I swear I was going to notify you in advance, but I was so excited that I just jumped straight to the break-taking and sort of abandoned you. Whoooops. I missed you desperately the ENTIRE TIME. But anyway, I hope you all had a great time over the holidays, and if not, I hope you have an awesome January to make up for it.

Obviously everyone is talking about their resolutions to which I have nothing to add. I don’t know that I’ve ever made a New Year’s resolution, unless forced to as a child (at school or something), and this year was no different. I can honestly say I spend enough time throughout the year berating myself to be a better person and to have a better body that to add more pressure would likely be debilitating. Of course I want to grow my business, and more than anything I want to build a more efficient business, but that’s super boring for you. Results are far more exciting. Like this one:

apartment therapy top ten house tours of 2012

You guys. Our apartment ended up in the Top 10 House Tours of 2012 on Apartment Therapy. That’s nuts! Frankly, I have no idea how that can even be possible (No 7!!!?? No 2??!! too gooood), but I totally appreciate it, and I’m pleased as punch to come in at Number 9. *high five* Big time hugs for all of you cuties who helped me out. I love you.

So what’s to come in 2013? I dunno. Last night I was hit with a ton of ideas for the next collection, so that could be fun and stressful. And I have lots and LOTS of unfinished projects around the house which also promise to be fun and stressful. So maybe no obvious changes? Wah wah. Regardless, I think this is going to be a very eventful year and hopefully even more awesome than the last. Ha cha.

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Apartment Therapy Top House Tours of 2012: Readers Choice!

I can’t take any photos today, ’cause it’s too gloomy. Ho hum. I’m sort of in the middle of a bunch of projects anyway, so whatever. But hey, you wanna know what’s fun? Apartment Therapy is doing this cute little year-end thing to choose their Top 10 House Tours of 2012 and we’re in it! It’s entirely Readers Choice, which is pretty cool, and you vote by repinning your fave house tours from the Apartment Therapy Pinterest board. So if you feel like it … here’s the link to our tour.

veronica and keith apartment therapy house tour

And here’s the full board with all of the tours (like my girl Dean’s – so good!). Voting goes through the end of December, so now you have something fun to do when you don’t feel like working (work is boring this time of year anyway).

By the way, our apartment looks so different now, it’s funny to go back through and see all of the changes since the tour posted in the spring. Honestly … no, I can’t even look through it. But I know what it used to look like, and it feels like a million years ago, and I like it much better now. Even still … it’s super nice to be included in this whole thang. People be so nice, yo.

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Wedding Wire Runway Show

Thanks so much for the amazing response to the new gowns. I love you guys so muuuuch!!

While at NY Bridal Week, I participated in the Wedding Wire fashion show at the Piers. Ooh la la, am I right? Unfortunately I didn’t get to watch the models walk the runway, because I was running around backstage. I also didn’t walk out onto the runway myself, and wave to the photographers and videographers, but I’ve no doubt it would have been, er, hilarious if I had. Or something. At the very least I would have looked very short. Anyway, the images from the show are up on their website and I would love for you to go check them out. Here are some of my faves:

veronica sheaffer_ny bridal week_runway_juniper_trellis_edera_lotus

(clockwise from upper left: Lotus gown, Juniper dress with Nosegay hat, Trellis dress, Edera gown)

It’s so fun to see them in motion, right? And on new women, looking so amazing in them. That’s such a thrill for me. And the super sweeties at Wedding Wire have also selected my Camellia as a great dress to wear for your garden wedding as part of their bridal week trends recap. Which, YES. I mean, just … yes. They have all sorts of shows and stuff up over there too, you should check it out.

Did you guys even know that NY bridal week was a thing? I have to confess, before I entered the industry, I did not. But I have to say, this year was very fashionable. I mean, both ladies and men were bringing it and stuff. It was pretty exciting, and I was very relieved to have packed lots of heels and jewelry. I’ll do more of a recap next week with pictures of the booth (which was pretty rad, I don’t mind saying), and fun stuff like that, so it’ll pretty much be like you were there with me. If you could also cram your feet into a pair of too-small 4″ wedges and stand in one place for nine hours beforehand, then it will be exactly like you were there. Fun!

[Images by Robert Mitra]

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My Fifteen Minutes

I’m drowning in work right now, you guys. It’s so hard to strike a balance between good friend/sister/daughter/WIFE and kick ass business woman. Keith’s been out of town, so I’ve definitely spent most of my time at the studio lately, and even though I really love being here, I’m getting a little tired of being here, if you know what I mean. One’s house should not be used only for sleeping. That being said, I do have a ridiculous amount of work to do, and I need to get to it if I ever want to go home tonight, so …

Here’s an interview I gave to BridalShoesTV during the NY bridal market last year.* Have a good laugh over my Midwestern dialect, and I’ll see you tootsies soon!

*Yes, this is the same video I posted to Facebook months ago, so some of you have already seen this. But not many, because only a handful of you follow me there. What’s up, dudes? You could have seen this MONTHS AGO! Think of all of the gems you’ve missed.

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